Today on Rich Dealers Daily we debunk the myths most dealers believe about budgeting your automotive marketing. We’ll reveal what you actually need to spend to get results from your automotive advertising and how to ensure that you’re getting a real return on your investment. Don’t spend another ad dollar until you watch today’s episode. Watch it now!
Rich Dealers Daily is the show for automotive professionals who want to get rich or richer!
Attn: Auto Dealers! You are losing $1 million a year in net profit due to simple marketing mistakes. Request a Million Dollar Marketing Call and find out how to stop the bleeding and put more of your profit back in your pocket. Calls are limited and on a first to reserve, first to receive basis. Visit www.TheMillionDollarCall.com
Having trouble viewing this week’s episode? Try the QuickTime version of the world’s only web TV show about automotive marketing


(average: 4.50)

February 26th, 2010 at 10:39 AM
Great video! I have been teaching and preaching this concept for 17 years and have brought this up at every 20 group meeting I have ever spoke at. Oddly enough, most dealers look at me like I have two heads when I talk about this principle. It is amazing how we can all become mentally conditioned through others, media etc. When a dealer tells me their budget I always ask them “Why?” I have yet to ever receive an answer that makes sense. It’s always based upon a paradigm that does not contain solid logic.
Keep educating and great selling to you!
February 26th, 2010 at 2:46 PM
Spot on Guys! very tough for us old dogs to embrace!
You are on the money though
February 26th, 2010 at 3:28 PM
Great info we got this trian a rolling now we just need to pick up steam! Jimmy you would make a great Nancy Reagan
February 26th, 2010 at 4:07 PM
Mark, funny how even the simplest concepts can seem so foreign…
February 26th, 2010 at 4:08 PM
Tom, thanks for chiming in — we really appreciate you!
February 26th, 2010 at 4:08 PM
Greg, Jim is trying to fit in the Nancy Reagan dress, but it’s not going so well… too tight and too long!
February 26th, 2010 at 4:54 PM
I am Nancy Reagan!!!
~ Jimmy
February 27th, 2010 at 11:13 AM
You guys are the best!! Keep it up.
Pete